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5 steps to getting new technology buy-in from your team
It’s a frustrating scenario. You’ve spent hours researching the perfect solution to address your challenges. You’ve sat on demos. Reviewed sales documentation. Scoured reviews. You have finally made...
View ArticlePure360 announces 118% increase in new business revenues…
…as it supports marketers through the first year of COVID-19 in 2020. Pure360, a leading AI Marketing Automation Platform and Strategic Services business, is proud to report a year on year increase in...
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9 Benefits of SMS Marketing in 2021
The pandemic has significantly boosted the uptake of SMS marketing. With a 20% growth reported as early as April 2020. Which isn’t surprising. People already have their mobile phone accessible at all...
View Article3 reasons you need to update your Marketing Automations now (and regularly)
One of the most celebrated benefits of marketing automation is that you can ‘set it and forget it’. Leave them to run in the background with no manual intervention. Watch your leads flood in, your...
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How to increase first time purchases with dynamic content
Your email marketing platform gives you the ability to send dynamic content. But you can’t quite figure out where to start. Well how about at the beginning of the customer lifecycle? There are many...
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The C Word. 5 things you should be doing now to prepare for the festive season
This time last year we talked about “Christmas Creep”. The concept where retailers are ‘sneaking’ Christmas onto their shelves and into their marketing campaigns earlier every year. This year, we...
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How to be better at email marketing than your competitors
At Pure360, it pains us to see that in 2021 the inbox is still full of some frankly really bad emails. We see constant hard-sells, poor welcome and onboarding campaigns, and generic content which is of...
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7 email marketing campaigns that increase customer loyalty
It costs 5 times more to attract new customers than to nurture existing ones. So many brands get distracted only focusing on the top of the sales and marketing funnel. New leads, new sales, new...
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Why product recommendations are essential for increasing eCommerce revenue
With eCommerce becoming increasingly competitive. And inboxes becoming increasingly busy. Brands need to pull out all the stops to stand out from the crowd and remain competitive. Relevant product...
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5 persuasion techniques to supercharge your email campaigns
You’ve done everything right. Crafted an irresistible subject line, featured a stunning banner image, and penned some seriously snappy copy. So why aren’t your email recipients taking any action? When...
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